Crawford Strategies launched the “Smaller Is Better” advertising campaign in an effort to facilitate the already robust public affairs campaign amidst contract negotiations for the Boston Teachers Union. Using paid media, Crawford Strategies was able to integrate earned media efforts through a well thought out strategic plan for the Boston Teachers Union.
The campaign was launched in both English and Spanish languages in an effort to target Boston’s diverse population.
Click below to take a look at the print advertisements used in this campaign:
English and Spanish language versions of the television advertisements developed by Crawford Strategies in support of the campaign:
Boston Teachers Union ad (English).
Boston Teachers Union ad (Spanish).